A01=Wang Shaoqiang
Author_Wang Shaoqiang
brand strategy
branding
Category=AKC
Category=KJSC
corporate identity
corporate logos
creative branding
design
design analysis
design inspiration
design systems
design thinking
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
logo
logo design
logo evolution
logos
typography
visual identity
Product details
- ISBN 9788419220004
- Dimensions: 148 x 210mm
- Publication Date: 03 Jan 2023
- Publisher: Hoaki
- Publication City/Country: ES
- Product Form: Paperback
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This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
