Deep Stall
Regular price
€192.20
A01=David W. Thornton
A01=Philip K. Lawrence
AAF Official
aerospace industry analysis
AI
Air Mail
Air Mail Act
Air Mail Contracts
Air Mail Service
aircraft
airplanes
Author_David W. Thornton
Author_Philip K. Lawrence
Bill Boeing
boeing
Boeing Commercial Airplanes
Category=KND
Category=KNG
civil aircraft market competition
commercial
Commercial Aeronautics
Commercial Aircraft Industry
Commercial Aircraft Sales
corporate governance technology firms
De Havilland Comet
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Existing Market Opportunities
Fan Jet
Farnborough Air Show
Federal Aviation Administration
GATT Subsidy
high technology business strategy
innovation investment strategies
Kill Devil Hills
Large Commercial Aircraft
Large Commercial Aircraft Industry
Single Aisle Aircraft
Sonic Cruiser
SST
SST Program
strategic management aviation
transatlantic trade disputes
West Germany
Product details
- ISBN 9780754646266
- Weight: 408g
- Dimensions: 156 x 234mm
- Publication Date: 06 Oct 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.
Philip K. Lawrence is Director of the Aerospace Research Centre at the University of the West of England, Bristol, UK. He holds degrees in Politics, Sociology, Economics and Engineering and is the author of 7 previous books; including, Aerospace Strategic Trade, (Ashgate, 2001), Modernity and War, (Macmillan, 1999) Strategic Trade in Commercial-Class Aircraft, (RIIA, 1998) and Preparing for Armageddon (Wheatsheaf, 1988). David W. Thornton is Associate Professor in Government and History at Campbell University, North Carolina, USA. He gained his Ph.D in Political Economy from the University of North Carolina and is the author of the seminal study, Airbus Industrie: The Politics of an International Industrial Collaboration (Macmillan, 1995).
