Defying the Crowd
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€19.99
A01=Robert J. Sternberg
A01=Todd I. Lubart
Author_Robert J. Sternberg
Author_Todd I. Lubart
Category=VSP
creative process
creativity
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_self-help
fostering creativity
rejecting conformity
Product details
- ISBN 9780743236478
- Weight: 413g
- Dimensions: 152 x 229mm
- Publication Date: 15 Jan 2002
- Publisher: Simon & Schuster
- Publication City/Country: US
- Product Form: Paperback
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World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.
“What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening—which is why ‘they’ don’t want to hear it. But they are unwise not to listen, for the creative person with original ideas is the one who, with support, will advance and improve the milieu to the benefit of all.” —from Defying the Crowd
“What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening—which is why ‘they’ don’t want to hear it. But they are unwise not to listen, for the creative person with original ideas is the one who, with support, will advance and improve the milieu to the benefit of all.” —from Defying the Crowd
Robert Sternberg is an American psychologist, and psychometrician, Professor of Psychology and Provost at Oklahoma State University. He was formerly the Dean of Arts and Sciences at Tufts University, IBM Professor of Psychology and Education at Yale University, and the President of the American Psychological Association. He is a member of the editorial boards of numerous journals, including American Psychologist.
