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Demand-Driven Business Strategy

Cor Molenaar
€64.99
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A01=Cor Molenaar
advanced strategic management
artificial intelligence applications
Author_Cor Molenaar
Business intelligence
Business Model Canvas
Business Model Innovation
Business Processes
Category=KJC
Category=KJMV6
Category=KJS
Channel Conflict
Cloud Computing
consumer behaviour analysis
Customer driven marketing
Data science
Demand Chain
Demand driven marketing
Demand Driven Supply Chain
digital leadership
Digital marketing
Digital Transformation
Disruption
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ERP
Focal Companies
Follow
Fourth Industrial Revolution
Gps Watch
Machine Learning
Machine learning in marketing
Marketing
Marketing intelligence
Marketing strategy
Multi-sided Platforms
New business models
organisational transformation
Platform Business Models
platform economy
product as a service research
Profit Pools
RFM
ROI
Social Media Marketing
Subscription Models
Supply Chain
Vice Versa
Web Shop
Word Of Mouth

Product details

  • ISBN 9781032127668
  • Weight: 390g
  • Dimensions: 156 x 234mm
  • Publication Date: 24 Feb 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.

The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.

Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
About Cor Molenaar

Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.

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