A01=Anne Clendinning
Author_Anne Clendinning
British Commercial Gas Association
British Empire Exhibition
British industrial women
Category=JBSF1
Category=KNB
Category=NHD
Category=NHTB
Coal Fires
consumer culture studies
Cookery Demonstrations
Cookery Lectures
Cookery Teachers
Corporate Home Economists
Corporate Publicity
Domestic Science Colleges
Domestic Science Movement
english
English Gas Industry
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Free Women
gas
Gas Cooking Stoves
Gas Exhibition
Gas Industry
Gas Managers
Gas Showrooms
gender history
Home Service
industry
Interwar Feminism
Kensal House
labour saving technology
lady
Lady Demonstrators
National Training College
Pre-payment Meter
Retort Houses
utility marketing strategies
Victorian domestic innovation
women in early twentieth century utilities
Young Man
Product details
- ISBN 9780754606925
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 24 Dec 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home.
Anne Clendinning, Nipissing University, Canada.
