Demystifying Creativity

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A01=Fawzi Mesmar
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Author_Fawzi Mesmar
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Category1=Non-Fiction
Category=A
Category=UGN
Category=UMK
cognitive neuroscience
collaborative authorship
concept
COP=United Kingdom
creative cognition
Delivery_Pre-order
design thinking methods
eq_bestseller
eq_computing
eq_isMigrated=2
eq_nobargain
eq_non-fiction
game design
gameplay concepts
games
ideation
implementation
innovation theory
Language_English
originality in interactive media
PA=Not yet available
Price_€100 and above
prototyping
PS=Forthcoming
softlaunch
subconscious processes
vision

Product details

  • ISBN 9781032200057
  • Weight: 453g
  • Dimensions: 138 x 216mm
  • Publication Date: 24 Dec 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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This book is a study of the psychology, neuroscience, and philosophy of creativity, originality, and inspiration viewed from the lens of a seasoned game developer. It introduces the concept of creative sobriety—a practice that advocates better understanding our own sources of inspiration so that we can intellectually drive our creative voice closer to originality.

The creative process is an improvised dance between the conscious and the subconscious mind, where knowledge, experience, intuition, observation, imagination, and projection meet in ways that are completely unique to each person. Presenting practical and theoretical approaches to originality and game concept generation, this book explores the notion of creative sobriety before moving to chapters that blend theory and practice, covering topics such as innovation, the creative process, auteurship, collaboration, and creative vision.

This book will be of great interest to students of game design and creative professionals working within the industry as well as those looking to learn more about the creative process.

Fawzi Mesmar is an award-winning creative director, game designer, leader, author, and public speaker who has been in the gaming industry for more than two decades. His career has spanned the Middle East, New Zealand, Japan, and Europe, working for companies such as Ubisoft, EA, Activision Blizzard, Gameloft, and Atlus to name a few. He has worked on more than 20 titles that have been enjoyed by millions of players worldwide, including entries in the Mario + Rabbids, Battlefield, and Star Wars franchises.

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