A01=Kamil Michlewski
Abductive Methodology
Author_Kamil Michlewski
Borja De Mozota
Category=AK
Category=KJU
creative problem solving
culture
deep
Deep Empathy
Design Attitude
Design Management Institute
Design Research Unit
design thinking critique
designers
empathy
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ethnographic research methods
HBR.
innovation strategy frameworks
ive
jonathan
Jonathan Ive
London Tube Map
Mvp
Nexus Approach
olins
organisational design culture
Pressure Sensitive Adhesive
profession
professional
Professional Culture Designers
Professional Design Environment
Professional Project
qualitative design analysis
Service Design Consultancy
Steam
TED
Ted Happold
TED Talk
Teddy Bear
unique designer contribution in organisations
Vice Versa
Wicked Problems
wolff
Wolff Olins
Product details
- ISBN 9781032837055
- Weight: 500g
- Dimensions: 174 x 246mm
- Publication Date: 24 Jun 2024
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.
Dr Kamil Michlewski was awarded a PhD by the School of Design at Northumbria University, having completed a programme supported by Oxford’s Saïd Business School. In his academic capacity he has published on the role of design and designers in organisational settings, tacit knowledge and aesthetics in organisational learning. He has presented at international conferences including the European Academy of Management, European Group for Organisational Studies, Design Management Institute and European Academy of Design. Dr Michlewski works at The Value Engineers - a strategic brand consultancy based in the UK. He advises a number of blue-chip clients on issues ranging from global consumer segmentation to brand strategy. Kamil previously worked as a senior strategy lecturer at Newcastle Business School.
