Design, Create, Thrill
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€28.50
A01=Sara Caldas
advertising
Author_Sara Caldas
Category=AKL
Category=AKLB
Category=KJSC
consumer experience
creative process
design
design inspiration
design strategy
design thinking
emotional design
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
industrial design
innovation
product design
product development
user experience
Product details
- ISBN 9788417656027
- Dimensions: 187 x 248mm
- Publication Date: 15 Jan 2020
- Publisher: Hoaki
- Publication City/Country: ES
- Product Form: Paperback
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In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.
