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Design for Business

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Age Group_Uncategorized
Age Group_Uncategorized
aging
airports
Australia
automatic-update
B01=Doctor Gjoko Muratovski
branding
business
Category1=Non-Fiction
Category=AK
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
design
economic competitiveness
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
manufacturing
Melbourne
PA=Available
Price_€20 to €50
product development
PS=Active
public transportation
softlaunch
strategic resource
workplace interiors

Product details

  • ISBN 9781783205431
  • Weight: 562g
  • Dimensions: 229 x 229mm
  • Publication Date: 15 Jan 2016
  • Publisher: Intellect
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description
This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields. Volume 3 covers such topics as the branding of a nation, care for the aging, public transportation, airports, workplace interiors, manufacturing, economic competitiveness, and public funding for new product development. First presented at the Design for Business research conference in Melbourne, Australia, the contributions assembled here will together keep pushing the interaction of design and business forward in productive, innovative ways.
About

Dr Gjoko Muratovski is the Director of The Myron E. Ullman, Jr. School of Design at the University of Cincinnati (USA) and Guest Professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, Dr Muratovski brings experience that spans from Europe and Asia to Australia and the Americas. Over the years he has been working with a wide range of governmental, not-for-profit and corporate organizations - ranging from NASA Johnson Space Center, UN Association of Australia and Greenpeace, to  Deloitte, Toyota, and the Auckland Council of New Zealand.. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.