Design Fusion

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A01=J. Yang
A01=Jamy Yang
Age Group_Uncategorized
Age Group_Uncategorized
Author_J. Yang
Author_Jamy Yang
automatic-update
Category1=Non-Fiction
Category=AKB
Category=AKP
Chinesedesigner
COP=United Kingdom
Delivery_Delivery within 10-20 working days
design
designers
eq_art-fashion-photography
eq_isMigrated=2
eq_non-fiction
industrialdesign
Language_English
minimalism
PA=Available
Price_€20 to €50
productdesigners
PS=Active
softlaunch
Sustainability
YangDesign

Product details

  • ISBN 9781788840774
  • Weight: 788g
  • Dimensions: 190 x 230mm
  • Publication Date: 02 Oct 2020
  • Publisher: ACC Art Books
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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Jamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China.

This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.

Contents:
Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.

Jamy Yang attended Zhejiang University and China Academy of Art, where he studied design for seven years. He completed his Industrial Design postgraduate studies in Germany on a full scholarship, going on to design for Siemens at their Munich headquarters. He has won many prestigious global design awards, including the iF Product Design Award and the Red Dot Design Award and has partnered with major global brands like Boeing, Audi, Bosch, Schneider, Hermes, Absolut Vodka, iNATUZZI, Coca-Cola, Steelcase, Issey Miyake, and Swatch. In 2014 he founded the Yang Design Museum in Beijing.