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Design in Motion

Penny Hilton
€46.99
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Product details

  • ISBN 9781350025516
  • Weight: 1100g
  • Dimensions: 210 x 268mm
  • Publication Date: 23 Jan 2020
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer’s production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail.

Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.
About Penny Hilton
Penny Hilton is a filmmaker and academic. Her career has spanned advertising, TV, film production and graphic design. She now holds a part-time post at the University of the Arts London she leads the Graphic Moving Image masters course at the London College of Communication, and divides her time between teaching and professional practice.

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