A01=Raymond Turner
Author_Raymond Turner
Business Case
Category=AK
Category=KJMV6
Category=KNS
Company Design Director
Company's Strategic Intent
Corporate Identity
Corporate Identity Management
customer
Customer Experience Mapping
DAA
design integration in organisations
Design Investment
Design Leadership
Design Management
Design Management Institute
design thinking
director
Dublin Airport Authority
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experience
External Design Consultants
Generate Quality Solutions
Government Bodies
innovation strategy
intent
investment
Largest Single Sum
leadership development
london
London Regional Transport
London Transport
LRT
Manage Customer Experience
management
organisational change
Organization's DNA
Organization’s DNA
public sector design
strategic
Transmanche Link
transport
UK's Design
UK's Design Council
UK’s Design
UK’s Design Council
value creation frameworks
Woods Bagot
work
Product details
- ISBN 9781138247635
- Weight: 500g
- Dimensions: 174 x 246mm
- Publication Date: 30 Nov 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country’s wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turner’s advice will help all of these readers make design work and so become more effective more quickly.
Raymond Turner helps companies secure strategic value from their design investment. Spending his career making design work, he is one of the few design professionals who has held senior posts on both sides of the client-designer divide, being Design Director of two large public and private companies and Managing Director of two international multidisciplinary design consultancies. He is a recognised authority on the strategic value of design to business and design management; and contributes to international conferences and design journals. Raymond has an Honorary Doctorate of Technology from London Guildhall University; an Honorary Masters degree from University for the Creative Arts; a First Class Honours degree in Industrial Design from Leeds; is a Fellow of the Chartered Society of Designers, a Member of the Design Management Institute and is qualified in mechanical and electrical engineering.
