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Design Thinking for Business and Management

Mersha Aftab
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Product details

  • ISBN 9781398626058
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Nov 2026
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

An informative text for understanding and applying design thinking across strategic organizations.

Design Thinking for Business and Management examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation. Written by Mersha Aftab, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design management.

Focusing on human-centred approaches, the book explores how design principles and strategies support creativity, adaptability and competitive advantage in complex business environments. It addresses the role of digital and technological advancements in transformation, alongside ethical, social and sustainable considerations that shape responsible design-led decision making. Practical insight is reinforced through real-world examples from organizations including Nike, Tesla, Netflix, Zappos and 3M.

This textbook includes:
- Design strategies and principles for structured problem solving
- Coverage of digital and technological change in design-led transformation
- Ethical, social and sustainable perspectives on design thinking
- Human-centred approaches to innovation and organizational success
- Learning outcomes, chapter summaries, exercises and real-world examples

Whether studying design management or preparing to apply design thinking in business practice, Design Thinking for Business and Management equips students with the mindset and tools to foster innovation and deliver meaningful organizational outcomes.
About Mersha Aftab
Mersha Aftab is Senior Lecturer in Design Management and Director of MA Design Management courses at Birmingham City University. She also leads an international network called Design-led Transformation, where she spearheads efforts to unite stakeholders from the public, private, and higher education sectors to explore the pivotal role of design in driving transformative change. She has a wealth of experience in human-centred design, working with organizations such as Philips, Soil Machine Dynamics and Unilever.

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