A01=Claire Gautier
A01=Damien Gautier
A01=Gautier Damien
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Claire Gautier
Author_Damien Gautier
Author_Gautier Damien
automatic-update
book design
Category1=Non-Fiction
Category=AKC
COP=Switzerland
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
grids
Language_English
PA=Available
Price_€20 to €50
print media
PS=Active
softlaunch
typefaces
typography
Product details
- ISBN 9783721209778
- Weight: 2060g
- Publication Date: 26 Oct 2017
- Publisher: Niggli Verlag
- Publication City/Country: CH
- Product Form: Hardback
- Language: English
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Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? This comprehensive handbook and reference volume elaborates by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media. From the initial layout and the correct use of color and typefaces to the right column width and line spacing: “Design, Typography, etc.” covers all aspects of good design for books, posters and advertising.
