Designing and Delivering Superior Customer Value
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A01=Art Weinstein
A01=William C. Johnson
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Author_Art Weinstein
Author_William C. Johnson
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Business Processes
Category1=Non-Fiction
Category=KJSU
COP=United Kingdom
Customer Intimacy
customer relationship value assessment
Customer Retention
Customer Retention Programs
customer service
customer value
Customer Value Case Studies
Customer Value--The Building Blocks
Cycle Time
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Designing a Successful Customer Strategy
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Ethyl Corporation
Excelling in the Marketspace
Face To Face
Follow
Fuji Xerox
Glaxo Wellcome
Interfunctional Coordination
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market orientation theory
marketing
Marketing Information System
Moments Of Truth
organizational responsiveness
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Pizza Hut
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QSP.
Quality Function Deployment
Relationship Marketing
Retaining Customers--Analysis and Strategy
retention marketing strategies
service quality management
service quality managing
softlaunch
Superb
supply chain customer focus
Telecommunication
Terre Haute
value proposition development
Visa
Word Of Mouth
Product details
- ISBN 9780367230197
- Weight: 780g
- Dimensions: 156 x 234mm
- Publication Date: 23 Nov 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.
