A01=Annette Pritchard
A01=Nigel Morgan
A01=Roger Pride
ABU DHABI
anholt
Anholt's Nation Brand Index
Anholt’s Nation Brand Index
Author_Annette Pritchard
Author_Nigel Morgan
Author_Roger Pride
Bin Zayed Al Nahyan
Brand Elements
Category=KJS
Category=KNSG
Country Brand
Destination Brand Management
Destination Branding Process
Destination Brands
Destination Image
Destination Reputation Management
diplomacy
DMO
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
event-led urban regeneration
Folklife Festival
Macau Special Administrative Region
management
marketing
Medical Tourism Destination
Namibian Tourism
Nation Brand Index
Nation Branding
nation branding strategies
Natural Beauty
organisation
Outbound Tour Operators
perception formation
place
Place Branding
place marketing
Place Reputation
public
reputation
reputation management
simon
Slovenia Brand
Smithsonian Folklife Festival
stakeholder collaboration
strategic place image development
strategy
Urban Lexicons
Zayed Bin Sultan Al Nahyan
Product details
- ISBN 9781138133655
- Weight: 453g
- Dimensions: 191 x 235mm
- Publication Date: 02 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Nigel Morgan, Annette Pritchard, Roger Pride
