Developing Your Business Leaders

Invest in Leaders at All Levels as a Key Part of Your Business Strategy

Drawing on nearly three decades of experience across sales operations, technology consulting, and talent development, Tina Schust Robinson offers a much-needed reimagining of leadership development. She guides all leadership investors—from founders, executives, and frontline managers to those doing the hands-on design and delivery work—toward a more holistic and successful development approach.

Making a powerful business case for investing intentionally in leaders, Robinson explores why leadership investment is a crucial aspect of any business strategy and what characteristics define a good leader. She shows how leadership investors can craft initiatives that are tied to their organization’s and employees’ specific needs, sustainable over time, and highly effective. Moving beyond quick fixes and one-off programs, Robinson makes a practical case for why investing intentionally in leaders is a crucial aspect of any business strategy.

This book shares Robinson’s one-to-one, one-to-many, and one-to-all leadership investment framework. It demonstrates how organizations can pursue coaching and mentoring for individuals, improve leadership training for groups, and develop a comprehensive strategy to address leadership development throughout the talent life cycle.

Interviews with successful corporate and nonprofit leaders and talent development pros bring the three-pronged framework into action. Checklists, assessments, and exercises allow leadership investors to apply the framework immediately and tailor their solutions to specific audiences and business needs.

Whether you’re leading a team or shaping an entire organization, this book will change how you think about leadership—and the return it can deliver when you invest wisely.

Tina Schust Robinson, MBA, is a globally recognized voice on leadership and the founder of WorkJoy, a firm dedicated to helping leaders at every level unlock their potential. Drawing on nearly 30 years of multi-industry experience across sales operations, technology consulting, and talent development, Tina helps organizations translate strategy into behavior and potential into performance. Recognized as a top 100 human resources influencer and Professional Certified Coach (PCC), she is a trusted advisor to executives leading through complexity and change.

Her clients include global brands such as FOX Sports and SAP, national nonprofits like the National Wildlife Federation, and renowned institutions such as UCLA Anderson, where she coaches in the executive MBA program. She has also taught in the business schools at Loyola Marymount University and California State University Long Beach.

Her insights on the human side of strategy appear in leading industry publications and on multiple podcasts. Known for her no-fluff, high-impact style, she’s a sought-after speaker on the global conference stage and a go-to voice for organizations ready for transformation, not just theory.

Tina holds degrees from the University of Virginia (BA) and the University of Michigan (MBA). She lives in Los Angeles with her writer husband, rescue puppy, and two beloved parrots who keep her humble and honest.