Developing Your Business Leaders

Invest in Leaders at All Levels as a Key Part of Your Business Strategy

Drawing on nearly three decades of experience across sales operations, technology consulting, and talent development, Tina Schust Robinson offers a much-needed reimagining of leadership development. She guides leadership investors—from founders, executives, and frontline managers to those doing the hands-on design and delivery work—toward a more holistic and successful approach to developing leaders at every level.

Most organizations rush to solutions. Robinson challenges that instinct. Instead of starting with programs, she begins with the business case. She explores why leadership investment is a crucial aspect of any business strategy, what characteristics define a good leader, and how to craft sustainable, highly effective initiatives tied to the organization’s and employees’ specific needs.

At the core of this book is Robinson’s one-to-one, one-to-many, and one-to-all leadership investment framework. It demonstrates how organizations can pursue coaching and mentoring for individuals, improve leadership training for groups, and implement a comprehensive strategy to address leadership development throughout the talent life cycle.

Interviews with successful corporate and nonprofit leaders and talent development pros demonstrate what this three-pronged framework looks like in action. Checklists, assessments, and exercises allow leadership investors to apply the framework immediately and tailor their solutions to specific audiences and business needs.

Whether you’re leading a team or shaping an entire organization, this book will change how you think about leadership and the return it can deliver. Because leadership development is an investment—not a program or activity

Tina Schust Robinson, MBA, is a globally recognized voice on leadership and the founder of WorkJoy, a firm dedicated to helping leaders at every level unlock their potential. Drawing on nearly 30 years of multi-industry experience across sales operations, technology consulting, and talent development, Tina helps organizations translate strategy into behavior and potential into performance. Recognized as a top 100 human resources influencer and Professional Certified Coach (PCC), she is a trusted advisor to executives leading through complexity and change.

Her clients include global brands such as FOX Sports and SAP, national nonprofits like the National Wildlife Federation, and renowned institutions such as UCLA Anderson, where she coaches in the executive MBA program. She has also taught in the business schools at Loyola Marymount University and California State University Long Beach.

Her insights on the human side of strategy appear in leading industry publications and on multiple podcasts. Known for her no-fluff, high-impact style, she’s a sought-after speaker on the global conference stage and a go-to voice for organizations ready for transformation, not just theory.

Tina holds degrees from the University of Virginia (BA) and the University of Michigan (MBA). She lives in Los Angeles with her writer husband, rescue puppy, and two beloved parrots who keep her humble and honest.