areas
Category=JBCC
change
communication
complete
core
details
development
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
explore
history
intervening
introduction
manner
media
modernization
order
print
process
scholars
social
strategic
systematic
top
training
Product details
- ISBN 9781405187954
- Weight: 510g
- Dimensions: 160 x 239mm
- Publication Date: 09 Apr 2009
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Hardback
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In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
Thomas L. McPhail is Professor of media studies and a fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends 2e (Wiley-Blackwell 2006).
