Dictionary of Advertising and Marketing Concepts
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€51.99
A01=Arthur Asa Berger
Advertisers
Advertising Agencies
agencies
Artistic Text
Author_Arthur Asa Berger
Beacon
behavioral economics in branding
Category=GTC
Category=KJSA
consumer psychology
Contemporary Societies
cultural impact of advertising
diff
ective
eff
Eir
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
erent
Ernest Dichter
Follow
gerald
Gerald Zaltman
Held
industry
Lipstick
Live
Main
Makeup
Marketing Concepts
media literacy education
Michigan Slavic Contributions
Morning
Operas
persuasive communication theory
placement
product
Product Placement
psychological effects of marketing strategies
semiotics in marketing
Smart Phones
Stronger
Tv
Uncheckable
Visual Persuasion
Wo
zaltman
Product details
- ISBN 9781611329865
- Weight: 226g
- Dimensions: 152 x 229mm
- Publication Date: 31 Aug 2013
- Publisher: Left Coast Press Inc
- Publication City/Country: US
- Product Form: Paperback
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From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has authored or edited more than seventy five books on media, popular culture, social theory, humour, and tourism. His books have been translated into nine languages. Among his recent books are Seeing is Believing: An Introduction to Visual Communication , What Objects Mean: An Introduction to Material Culture , The Objects of Affection, Media and Society , Media and Communication Research Methods , Bloom's Morning, Ads, Fads and Consumer Culture , Understanding American Icons , and Shop 'Til You Drop . He was elected to the University of Iowa School of Journalism and Mass Communication's "Hall of Fame" in 2009.
