A32=Erik Mattie
A32=Jorrit Maan
A32=Klaus Klemp
Age Group_Uncategorized
Age Group_Uncategorized
appliances
architecture
art
art book
art books
art history
artist gifts
artists
artwork
automatic-update
B01=Cees W. De Jong
Braun
business
business books
Category1=Non-Fiction
Category=AKB
Category=AKP
coffee table book
coffee table books
color
conflict resolution
consumer
COP=Germany
decorating books
Delivery_Delivery within 10-20 working days
design
design book
design books
designer
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
furniture
furniture design
furniture design books
gifts for artist
gifts for artists
graphic design
home decor
home decor books
innovation
interior decorating books
interior design
interior design books
Language_English
PA=Available
Price_€20 to €50
product design
PS=Active
radios
self improvement
softlaunch
tudor
tudors
work
Product details
- ISBN 9783791387321
- Weight: 1712g
- Dimensions: 210 x 297mm
- Publication Date: 04 Mar 2021
- Publisher: Prestel
- Publication City/Country: DE
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams’ design team and excerpts from his publications and speeches.
CEES W. DE JONG is an author of numerous books and a curator of exhibitions on design, typography, and architecture.
