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Digital Branding

Daniel Rowles
€33.99
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A01=Daniel Rowles
actionable brand frameworks
Age Group_Uncategorized
Age Group_Uncategorized
AI-driven brand personalization
applying analytics to brand strategy
Author_Daniel Rowles
automatic-update
BBC branding case study
brand governance in digital environments
Brand identity
brand identity consistency
Brand planning
brand planning framework
brand positioning in competitive markets
brand ROI measurement
brand strategist toolkit
brand strategy for digital channels
Branding
branding for business growth
branding in the digital landscape
branding playbook for professionals
career progression for brand strategists
Category1=Non-Fiction
Category=KJMV7
Category=KJSC
Category=KJSG
channel selection for brand strategy
CIM fellow branding advice
competitive positioning for digital brands
Content marketing
content strategy for brand visibility
COP=United Kingdom
customer engagement through branding
Daniel Rowles
data-driven brand decision making
Delivery_Pre-order
Digital advertising
digital brand optimization
digital brand trend adaptation
digital branding
Digital marketing
digital marketing brand integration
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fourth edition updated branding guide
future-proof brand strategy
Google Analytics for brand marketers
how to build a brand online
identity development for digital brands
impact of AI on brand strategy
industry influencer brand advice
Kogan Page
Language_English
leveraging social platforms for brand growth
marketing leadership for brand growth
measurable brand impact
mid-career marketing guide
modern branding techniques
multi-channel brand management
optimizing digital brand presence
optimizing paid and organic brand channels
PA=Not yet available
Price_€20 to €50
PS=Forthcoming
PWC brand strategy example
search engine optimization for brands
SEO for brand building
Social media
social media branding algorithms
softlaunch
Specsavers marketing example
step-by-step brand identity planning
strengthening brand credibility
using generative AI for branding

Product details

  • ISBN 9781398618428
  • Weight: 372g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jan 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?

Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.

You'll learn how to:
- Develop a clear brand planning framework to guide your strategy
- Apply principles of identity development tailored to today's digital landscape
- Implement effective channel selection based on data and market insights
- Optimize your use of Google Analytics, SEO and social media algorithms
- Explore the impact of Generative AI on modern branding techniques

With real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.

Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
About Daniel Rowles
Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM Fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

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