Digital Business
Regular price
€210.80
A01=Eloise Coupey
Author_Eloise Coupey
b2b
B2B Activity
B2B Exchanges
B2B Markets
B2B Relationships
B2C Exchanges
Business Ecosystems
Business Process
Buyer Seller Relationship
Category=KJE
Category=KJS
Category=UDB
channel
Channel Members
Channel Resource
Channel Strategy
computer
content
Digital Business
Digital Business Environment
digital marketing analytics
digital transformation strategies for enterprises
electronic commerce research
environment
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
exchanges
Hybrid Channels
influences
information systems management
internet
Internet Affect
Internet Ecology
Internet Environment
Internet Influence
internet technology adoption
mediated
Online Intermediaries
Online Malls
online market regulation
organisational change digital era
Pe Rc
resource
Software Agents
Straight Rebuy
Traditional Marketplace
Vice Versa
Product details
- ISBN 9780131400979
- Weight: 860g
- Dimensions: 191 x 235mm
- Publication Date: 09 Sep 2004
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.
- How do you succeed in the digital business environment?
- How do you make the transition from offline to online?
- What aspects of your business will be affected, and how should you manage them?
Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
Eloise B. Coupey is Associate Professor of Marketing at the Pamplin College of Business, Virginia Tech, USA.
