Digital Challenges and Strategies in a Post-Pandemic World
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- ISBN 9783631864067
- Weight: 407g
- Dimensions: 148 x 210mm
- Publication Date: 19 Jul 2022
- Publisher: Peter Lang AG
- Publication City/Country: CH
- Product Form: Paperback
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world but also many areas such as the economy, the way of doing business, working
life, the education sector, the urban life, and consumer consumption habits. Digital
technologies and solutions also played an important role in the changes brought about
by the pandemic. Digitization has brought its own challenges in this context. Being
aware of this issue, Turkish-German University (TGU) hosted a conference on “Digital
Challenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld
University of Applied Sciences in Istanbul. The conference offered a platform for academicians
as well as practitioners to discuss the current issues related to new digital
applications, the impact of digitization, digital challenges, and necessary measures, as
well as strategies to overcome these challenges in a post-pandemic world. The academic
papers presented in the conference constitute the chapters of this book.
Ela Sibel Bayrak Meydanoğlu is a full professor of marketing at Turkish-German University
in Istanbul. Her research areas are digital marketing and digital transformation.
Dilek Zamantılı Nayır is a management scholar at Turkish German University. She
published in the Journal of International Management, the Journal of Knowledge Management,
International Business Review.
Müge Klein is a professor for management at the Turkish-German University. She
received her Ph.D. degree from the Technical University of Karlsruhe. Her current
research area is digital transformation.
Rıza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since
2007. Previously, he had held a high-ranking position in one of the largest german
telecommunication companies.
