A01=Tim Jordan
Author_Tim Jordan
Category=PDR
Category=TJ
communication
communication studies
digital
digital economy
digital media
economics
economy
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_science
eq_tech-engineering
media
media studies
Product details
- ISBN 9781509517565
- Weight: 320g
- Dimensions: 147 x 224mm
- Publication Date: 06 Dec 2019
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Boasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world.
In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations.
The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.
In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations.
The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.
Tim Jordan is Professor of Digital Cultures at the University of Sussex
