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A01=Anuja Premika
A01=Avishek Ray
A01=Ethiraj Gabriel Dattatreyan
A01=Farhat Salim
A01=Martin Web
A01=Neha Gupta
A01=Pranavesh Subramanian
A01=Riad Azam
A01=Sai Amulya Komarraju
A01=Usha Raman
Author_Anuja Premika
Author_Avishek Ray
Author_Ethiraj Gabriel Dattatreyan
Author_Farhat Salim
Author_Martin Web
Author_Neha Gupta
Author_Pranavesh Subramanian
Author_Riad Azam
Author_Sai Amulya Komarraju
Author_Usha Raman
Category=AB
Category=AF
Category=AJ
Category=GTC
Category=GTM
Category=JHMC
cultural subjectivity
digital identity formation
digital self-performance in India
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
gendered self-representation
Instagram
Irrfan Khan
masculinity
selca
social media culture
South Asian visual studies
Sushant Singh Rajput
TikTok
visual anthropology

Product details

  • ISBN 9781032694764
  • Weight: 240g
  • Dimensions: 156 x 234mm
  • Publication Date: 27 Jun 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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The book examines the social and cultural role of selfies in India. It looks at how the selfie, unlike the photograph, which was a gesture towards an external reality, remains intimately self-referential, yet reconfigures social ordering, identity formation, agency, and spaces in curious ways.

This volume approaches questions about the construction and performance of the self through the digital selfie and uses this situated, contextualized, and culturally specific phenomenon as a site to explore the themes of self-making, place-making, gender, subjectivity, and power. Highlighting the specific contexts of production, the authors examine the array of self-expressive capabilities realized in a multitude of uses of the selfie that simultaneously reconfigure the self, the space, and the world.

An important study of visual social media culture, the volume will be useful for interpreting everyday media experiences and will be of interest to students and researchers of image studies, visual studies, photography studies, visual culture, media studies, culture studies, cultural anthropology, digital humanities, popular culture, sociology of technology, and South Asian studies.

Avishek Ray is an Assistant Professor of Cultural Studies at the National Institute of Technology Silchar.

Ethiraj Gabriel Dattatreyan is an Assistant Professor of Anthropology at NYU.

Usha Raman is a Professor in the Department of Communication at the University of Hyderabad, India.

Martin Webb is a Lecturer in the Department of Anthropology at Goldsmiths.

Neha Gupta is a postdoctoral researcher at TISS Mumbai.

Sai Amulya Komarraju is Assistant Professor in the Communications area at the Indian Institute of Management Ahmedabad, India.

Anuja Premika is a PhD research scholar at the Department of Communication, University of Hyderabad, India.

Riad Azam works as a Counseling Manager at Athena Education.

Farhat Salim works as Community Engagement Manager at Doctors Without Borders/ Medecins Sans Frontier India.

Pranavesh Subramanian is a writer, comedian and filmmaker based in Delhi.

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