Digital Luxury
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€137.99
A01=Wided Batat
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Brand management
Category1=Non-Fiction
Category=KJS
Category=KNP
Category=KNPR
COP=United Kingdom
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Digital luxury
Digital luxury experience
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Experiential marketing mix
Language_English
Luxury consumption
Luxury experience design
PA=Available
Price_€100 and above
PS=Active
Retail marketing
softlaunch
Transforming brands
Transforming consumer experiences
Wided batat
Product details
- ISBN 9781526458933
- Weight: 630g
- Dimensions: 170 x 242mm
- Publication Date: 27 May 2019
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
