Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
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€127.99
A01=Ahmet Bulent Ozturk
A01=Murat Hancer
Author_Ahmet Bulent Ozturk
Author_Murat Hancer
Category=KJS
Category=KNSG
culture
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experience
marketing
tourism
Product details
- ISBN 9781911635475
- Dimensions: 156 x 234mm
- Publication Date: 31 Mar 2022
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Hardback
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• Explores the most effective digital marketing strategies and campaigns
• Investigates the current status of digital marketing and social media utilization by both travellers and service providers
• Provides a view to the future of future digital marketing and social media research trends
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
