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Digital Marketing Handbook

Simon Kingsnorth
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AI in marketing
AI-driven marketing optimization
align marketing to business objectives
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B2B marketing strategist
B2C marketing strategist
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content strategy for conversion
data-driven digital marketing
digital marketing frameworks
digital marketing handbook
digital marketing manager
digital marketing playbook
digital marketing strategy
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EU digital marketing compliance
forthcoming
future of digital marketing
global digital marketing strategy
growth marketing lead
head of digital marketing
how to build a digital marketing strategy
how to optimize digital marketing performance
implementing SEO and paid media
improve marketing ROI
in-house marketing teams
integrated digital marketing
international marketing campaigns
Kogan Page
marketing agencies
marketing analytics and dashboards
marketing automation platforms
marketing consultant
marketing director
marketing ROI optimization
optimize customer journeys
performance marketing strategy
professional marketing guide
scale digital marketing performance
second edition 2025
senior marketing professionals
SEO strategy frameworks
Simon Kingsnorth
strategic marketing implementation
The Digital Marketing Handbook
UK digital marketing

Product details

  • ISBN 9781398629752
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Dec 2026
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact.

The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strategy into performance across complex B2B and B2C environments. Written for professionals responsible for planning, execution and optimization, it brings together proven principles, structured frameworks and real-world application to help you deliver consistent results.

Written by industry expert and bestselling author, Simon Kingsnorth, this fully updated second edition takes you step-by-step through every core discipline of digital marketing. From SEO and paid media to content, automation and analytics, it shows how to apply integrated strategy across channels while avoiding common pitfalls that undermine ROI. Drawing on real-world examples from global brands including Google, Amazon and Nissan, the book shows what works in practice.

You'll learn how to:
- Develop integrated digital marketing strategy aligned to business objectives
- Implement SEO, GEO, paid media and social campaigns with clarity and control
- Apply content, psychology and creative principles to improve conversion
- Use AI, automation and analytics to optimize performance at scale
- Build partnerships, affiliates and customer journeys that drive loyalty

A practical, accessible guide for every marketer's desk, The Digital Marketing Handbook helps you build credibility, sharpen execution and deliver sustained impact from your digital marketing investment.

Themes include: digital marketing strategy, SEO and paid media, marketing automation, AI in marketing, performance optimization, B2B and B2C marketing
About Simon Kingsnorth
Simon Kingsnorth is a digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at CitiBank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.

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