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Digital Marketing Strategy

Simon Kingsnorth
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A01=Simon Kingsnorth
advanced AI marketing applications
AI
AI adoption in sales and marketing
AI adoption roadmap for businesses
AI for brand loyalty
AI for customer loyalty improvement
AI for marketing ROI measurement
AI for personalized customer journeys
AI for sales growth
AI for sales pipeline optimization
AI governance in marketing
AI in B2B marketing strategies
AI in digital marketing strategy
AI in omnichannel customer experiences
AI leadership frameworks
AI marketing case studies
AI performance measurement frameworks
AI resource allocation in marketing
AI sales enablement tools
AI strategic planning for executives
ai strategy for sales and marketing
AI team upskilling strategies
AI training for sales teams
AI-driven customer segmentation
AI-driven personalization strategies
AI-driven product recommendations
AI-enabled content marketing
AI-powered CRM optimization
AI-powered lead generation
AI-powered productivity tools for sales teams
artificial intelligence in marketing
Author_Simon Kingsnorth
automation
Category=KJMV7
Category=KJS
Category=KJSG
competitive advantage through AI
content marketing
customer trust through ethical AI
customer-centric AI marketing
data-led AI decision making
digital channels
e-commerce
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical AI in sales and marketing
future of AI in marketing and sales
integrated marketing
integrating AI across business functions
Kogan Page
L'Oreal AI personalization case study
marketing AI ethics and governance
marketing automation with AI
marketing planning
marketing transformation with AI
organizational change through AI
predictive analytics in sales and marketing
Salesforce AI marketing example
scaling AI in marketing operations
senior marketing leadership and AI
Simon Kingsnorth
Strategy measurement
sustained business growth with AI
UOB AI customer experience example

Product details

  • ISBN 9781398622074
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Nov 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Ready to develop and implement a digital marketing strategy that elevates your career?

Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.

You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks

- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples

With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.

Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
About Simon Kingsnorth
Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.

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