Home » Direct, Digital & Data-Driven Marketing
Product Image
Lisa Spiller

Direct, Digital & Data-Driven Marketing

★★★★★
★★★★★
€72.99
A01=Lisa Spiller
Age Group_Uncategorized
Age Group_Uncategorized
Author_Lisa Spiller
automatic-update
Category1=Non-Fiction
Category=KJS
Contemporary marketing
COP=United Kingdom
Data-driven marketing
Database marketing
Delivery_Delivery within 10-20 working days
Digital marketing
Direct marketing
e-commerce
Electronic marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
Marketing analytics
Marketing strategy
PA=Available
Price_€50 to €100
PS=Active
Social media marketing
softlaunch

Product details

  • ISBN 9781529708172
  • Weight: 1500g
  • Dimensions: 189 x 246mm
  • Publication Date: 23 Jan 2020
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Description

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.

With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
About Lisa Spiller
Dr. Lisa Spiller is Professor Emerita of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students at CNU for 30 years and has helped the Luter School pioneer a major in direct and digital marketing, and has been a leader in her school’s initiatives in sales education. As a member of the University Honors Faculty, Dr. Spiller also teaches a course on personal marketing and is passionate about helping her students learn to “sell themselves” to achieve success in their careers and in their lives.  Dr. Spiller is the author of Direct, Digital, and Data-Driven Marketing, now in its 5th edition by SAGE Publishing. Most recently, she was the lead author of a scholarly journal article, “Sales Education in the United States: Perspectives on Curriculum and Teaching Practices,” that was awarded the Outstanding Journal of Marketing Education Sales Education Article of the Year for 2020.