A01=Fred Wiersema
A01=Michael Treacy
Amazon
AT&T
Author_Fred Wiersema
Author_Michael Treacy
business competition
business leadership books
business management books
business marketing
business marketing books
business model book
business strategy
Category=KJ
Category=KJC
Category=KJF
CEO
Clayton Christensen
disruption
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fedex
Good to Great
Home Depot
Intel
market leadership
McDonald?s
Nike
product leadership
small business
Sony
Southwest Airlines]]>
Start with Why
value driven business
Walmart
Product details
- ISBN 9780201407198
- Weight: 196g
- Dimensions: 208 x 137mm
- Publication Date: 10 Jan 1997
- Publisher: INGRAM PUBLISHER SERVICES US
- Publication City/Country: US
- Product Form: Paperback
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Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
