Discourses, Modes, Media and Meaning in an Era of Pandemic

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CCTV News
Chinese Social Media
communication studies
COVID-19
crisis messaging strategies
digital media analysis
discourse analysis
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eq_dictionaries-language-reference
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eq_nobargain
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Graphic Medicine
International News Channels
Long Shots
Marissa K. L. E
media discourses
media studies
multimodal
multimodal COVID-19 discourse research
Multimodal Discourse Analysis
Multimodal Metaphor
Multimodal Realisation
Multimodal Social Semiotic
Multimodal Social Semiotic Approach
multimodality
pandemic
Pandemic Context
Pandemic Crisis
Pandemic Situation
pandemic social interaction
Political Cartoons
public health communication
Public Health Information
Risk Communication Research
Sabine Tan
science communication studies
Semiotic Resources
Semiotic Technologies
Social Media Brand Communications
Social Media News
Social Semiotic Activities
Social Semiotic Approach
Social Semiotic Inquiry
social semiotics
Student Engagement
Van Leeuwen

Product details

  • ISBN 9780367767075
  • Weight: 560g
  • Dimensions: 152 x 229mm
  • Publication Date: 30 Sep 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express.

Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds.

This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.

The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Sabine Tan was until recently a Senior Research Fellow at Curtin University, Australia. She has a background in critical multimodal discourse analysis, social semiotics, and visual communication. She has applied multidisciplinary perspectives for the analysis of institutional discourses involving traditional and new media, and worked on interdisciplinary projects involving the development of interactive software for the multimodal analysis of images, videos and 360-degree videos for research and educational purposes.

Marissa K. L. E is currently a Lecturer at the Centre for English Language Communication (CELC) at the National University of Singapore (NUS), Singapore. Her research interests include systemic functional linguistics, critical multimodal discourse analysis and conceptual metaphor theory. She has published and presented in the areas of social semiotics, multimodal discourse analysis, multiliteracies and the use of multimodality for educational purposes.