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Product details
- ISBN 9781718502888
- Dimensions: 177 x 234mm
- Publication Date: 04 Jul 2023
- Publisher: No Starch Press,US
- Publication City/Country: US
- Product Form: Paperback
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This beginner's book will teach you how to apply the principles of data science to improve your business strategies - no math proficiency required! Easy-to-follow chapters take the reader through concepts like A/B testing, supervised and unsupervised machine learning, web scraping, and more. Each concept is illustrated using real-world business applications, real-world data, and useful Python code examples. The tone is conversational, and the author avoids the dense mathematical theories associated with data science in favour of simple explanations and practical applications. By the end of the book, readers should be comfortable working with data, applying data to business problems, and using best practices to analyse data using Python.
Bradford Tuckfield is a data scientist, a consultant, and a writer. He received a PhD from the Wharton School of the University of Pennsylvania, and a BS in Mathematics from Brigham Young University. He is the author of Dive Into Algorithms (No Starch Press) and Applied Unsupervised Learning with R (Packt). In addition to working as a data scientist and tech manager for top finance firms and startups, his research has appeared in academic journals spanning math, business management, and medicine.
