A01=Mark Shayler
Author_Mark Shayler
business idea
business skills
Category1=Non-Fiction
Category=KJ
Category=NL-KJ
Category=NL-VS
Category=VSC
COP=United Kingdom
disruption
entrepreneur
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_self-help
Format=BC
HMM=178
IMPN=The Do Book Co
ISBN13=9781907974342
Language_English
PA=Available
PD=20170921
POP=Cardigan
Price=€10 to €20
PS=Active
PUB=The Do Book Co
starting a business
startup
Subject=Business & Management
Subject=Self-help & Personal Development
WMM=120
workbook
Product details
- ISBN 9781907974342
- Dimensions: 120 x 178mm
- Publication Date: 21 Sep 2017
- Publisher: The Do Book Co
- Publication City/Country: Cardigan, GB
- Product Form: Paperback
- Language: English
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Do Disrupt is an interactive workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then outsmart them. You ll also find out why you need a chat with your Nan and a tape measure. This updated and expanded edition features a new introduction, a brand new chapter on how to create positive change from within a larger organisation, fresh insight on global trends driving disruption, how to generate ideas, boost creativity and define your purpose. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference.
Mark Shayler runs Ape, an innovation and sustainability consultancy. He helps big companies think small and small companies think big. He has worked with Samsung, Coca-Cola, Unilever, and John Lewis, saving them shed-loads (technical term) of carbon and helping them develop new products and services. He is a keynote speaker and a founding partner of the DO Lectures. He is the author of Do Present: How to give a talk and be heard (Do Books, 2020).
