A01=Jurgen Wolff
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Author_Jurgen Wolff
brain on fire
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business for dummies
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Product details
- ISBN 9780753509937
- Weight: 981g
- Dimensions: 125 x 210mm
- Publication Date: 05 May 2005
- Publisher: Ebury Publishing
- Publication City/Country: GB
- Product Form: Paperback
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Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
Jurgen Wolff publishes Brainstorm, a newsletter focusing on creativity in business, and teaches creativity at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books. The Centre for Small and Medium Sized Enterprises at Warwick Business School one of the world's leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
