A01=Isabel Verstraete
Advertising
Advice
Author_Isabel Verstraete
Brand
Branding
Business
Businessethics
Category=KJC
Category=KJG
Category=KJSC
Companies
Culture
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
GreenDesign
Ideas
Leadership
Responsibility
Sector
Society
Solution
Strategy
Sustainable
Product details
- ISBN 9789401475037
- Weight: 398g
- Dimensions: 170 x 240mm
- Publication Date: 14 Apr 2021
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.
Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.
