Doing Business in Newly Privatized Markets

During the past decade, thousands of former state-controlled companies in more than 100 different countries have entered the private sector. These firms range in size and commercial significance from small family-owned kiosks in Russia to some of the largest, most influential corporations in Western and Central Europe, Latin America, and Asia. Miller provides a comprehensive, business-oriented perspective on the origin and geographic expansion of the privatization movement, and describes the methods that governments use and the objectives they hope to achieve in the divestment of state assets. He identifies the formative influences on these new companies, as well as the operating needs created by the privatization process. Privatization-intensive markets are examined in relation to their importance, type of companies involved, and the challenges they present. Miller's book also discusses alternate methods of market expansion, such as reaching newly privatized firms through a strategic marketing program. His book will be essential reading for academicians and graduate students in international business and world trade, as well as their practitioner counterparts in corporations and multilateral development agencies.

RUSSELL R. MILLER has held management positions in marketing and strategic planning for AT&T, General Electric, Unisys, Ampex, Boeing, and for 20 years was Senior Vice President of International Marketing for Zenith Electronics./e Now an international marketing consultant based in LaGrange, Illinois, he has been an adviser to the World Bank and various United Nations agencies, centering on privatization, enterprise restructuring, and industry conversion. Miller has been affiliated with the Economic Policy Council of the United Nations Association of the U.S., The United States District Export Council, The Pan American Advisory Council and served on the boards of directors of companies in Venezuela, Mexico, and the Philippines.