Doing Focus Groups
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Product details
- ISBN 9781473912441
- Weight: 320g
- Dimensions: 156 x 234mm
- Publication Date: 13 Oct 2018
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
