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Social Psychology
Product details
- ISBN 9780761960508
- Weight: 720g
- Dimensions: 189 x 246mm
- Publication Date: 04 Dec 1998
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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This textbook offers a comprehensive guide to carrying out a research project in social psychology. With helpful suggestions and step-by-step guidance through every stage of the research process, the book challenges the reader throughout to tackle the key methodological and theoretical issues in conducting research.
Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described include: in-depth interviews; social representations of gender in the media; experimental studies of person perception and framing of risk; structured group observations; Kelly Repgrids; interaction diaries; and survey methods.
Doing Social Psychology is one of five books which form the core of The Open University′s course Social Psychology: Personal Lives, Social Worlds.
Margaret Wetherell is Professor of Social Psychology at the Open University, UK and Director of the Economic and Social Research Council Programme on Identities and Social Action.
