analyses
analysis
appropriate
Category=JMH
collection methods
data
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eq_nobargain
eq_non-fiction
eq_society-politics
focus
identity
interviews
introduces
methods
particular
practical
principal
psychology
qualitative
quantitative
research question
social
students
surveys
topics
Product details
- ISBN 9781405108119
- Weight: 717g
- Dimensions: 158 x 236mm
- Publication Date: 16 Dec 2003
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
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- A student-friendly introduction to the data collection methods and data analyses used in social psychology.
- Describes the principal research methods and shows how they can be applied to particular research questions.
- Each chapter is written by a psychologist well known for using the method they describe.
- Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
- Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
- Includes step-by-step exercises for students and notes for course leaders.
Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).
