Don We Now Our Gay Apparel

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A01=Shaun Cole
Author_Shaun Cole
Category=JBCC3
Category=JBSJ
dress history
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fashion history
fashion theory
forthcoming
gay studies
gender studies
LGBTQ+ studies
material culture
queer fashion
twentieth-century fashion

Product details

  • ISBN 9781350462069
  • Weight: 740g
  • Dimensions: 160 x 236mm
  • Publication Date: 11 Jun 2026
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
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Expand your understanding of the development and history of gay men’s dress with Shaun Cole’s groundbreaking work – from the subcultural world of the early 20th century to the clubs and bars of the 80s and 90s.

Drawing upon first-hand interviews conducted with men across the UK and US, Cole analyzes the trends in dress adopted by gay men as well as the challenge gay style has posed to mainstream men’s fashion. Other sources such as contemporary magazines shed further light on the culture and discourse influencing gay men’s dress and, in the newly extended reading list, the author situates his own work among the landscape of recent writing on queer and gay men’s style. A new preface and afterword also reflect on the value of the research methodology employed by the text, as well as the changes in studies related to the central focus of Cole’s work.

Whether you’re approaching it from a fashion studies, LGBTQ+ studies or sociology perspective, this re-issued text is a vital introduction for anyone interested in gay men’s fashion over the last 100 years.

Shaun Cole is Associate Professor in Fashion at Winchester School of Art, University of Southampton, UK. His research interests focus on dressed appearance, sexuality, masculinities and representations in visual and popular culture. He is also the author of Gay Men's Style (2023), has contributed to books and journals including The Men’s Fashion Reader (2008), and is the co-editor of Fashion Media (Bloomsbury, 2013).

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