A01=Guo Hongwen
Age Group_Uncategorized
Age Group_Uncategorized
Author_Guo Hongwen
automatic-update
biography
Category1=Non-Fiction
Category=BGB
Category=DNBB
Category=KCL
Category=KJH
Category=KNT
China
Chinese business
COP=United Kingdom
Delivery_Delivery within 10-20 working days
entrepreneurs
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€10 to €20
professionals
PS=Active
softlaunch
Product details
- ISBN 9781911498308
- Dimensions: 129 x 198mm
- Publication Date: 18 May 2017
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Dong Mingzhu is one such entrepreneur. Gree Electric is one of the powerhouses of the air-conditioning industry, and owes its success to the entrepreneurial and management tenacity of Dong. As a young widow, aged 36, she travelled south and began work at Gree as an ordinary salesperson. Four years later, in 1994, she became head of sales. By 1996, she was deputy president, and by 2001, president of Gree. During this time, Dong challenged and transformed industry norms through her innovations in sales, service and employee policies. This is the story of one of China's most inspiring and innovative business leaders.
Guo Hongwen is a leading business writer in China.
