Dressing for Austerity

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A01=Geraldine Biddle-Perry
Author_Geraldine Biddle-Perry
Category=AGA
Category=AKT
Category=JBCC3
Category=NHTB
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics

Product details

  • ISBN 9781780766287
  • Weight: 408g
  • Dimensions: 138 x 216mm
  • Publication Date: 26 Apr 2017
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
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A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.
Geraldine Biddle-Perry is a fashion and cultural historian. She lectures in fashion and design history & theory at Central Saint Martins, University of the Arts London.

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