Dynamic Identities in Cultural and Public Contexts
Regular price
€44.99
A01=Ulrike Felsing
Age Group_Uncategorized
Age Group_Uncategorized
Author_Ulrike Felsing
automatic-update
Category1=Non-Fiction
Category=AC
Category=AGA
Category=AKC
Category=AKX
COP=Switzerland
Delivery_Pre-order
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Temporarily unavailable
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9783037781630
- Dimensions: 165 x 240mm
- Publication Date: 01 Jan 2010
- Publisher: Lars Muller Publishers
- Publication City/Country: CH
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis. ILLUSTRATIONS 200
