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Jackie Botterill | Iain MacRury | Barry Richards

Dynamics of Advertising

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€69.99
A01=Barry Richards
A01=Iain MacRury
A01=Jackie Botterill
advertisements
Advertising Research
anxieties
Associative Work
Author_Barry Richards
Author_Iain MacRury
Author_Jackie Botterill
Bank Advertisements
banking
Car Advertising
Category=JBCC
Category=JBCT
Category=JH
Coding Profile
consumer culture studies
Contemporary Society
Coping Anxieties
Credit Card Advertisements
Dense
emotional regulation advertising impact
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Euro Dollars
Held
identity
industry
JWT
Late Modern Period
latent
manifest
marketing communication strategies
media influence society
Post-war
PRAC
Practical Scores
Prime Time Tv
Projective Stimuli
psychoanalytic theory
qualitative content analysis
risk perception research
sensual
Sensual Values
Tabloid Advertisements
Tv Advertisement
UK Advertising
UK Ownership
values
work
YO UR
Young Men

Product details

  • ISBN 9789058230850
  • Weight: 550g
  • Dimensions: 156 x 234mm
  • Publication Date: 17 Nov 2000
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
About Barry Richards | Iain MacRury | Jackie Botterill
Jackie Botterill, Iain MacRury, Barry Richards