A01=H. Peyton Young
Author_H. Peyton Young
Category=KCA
Category=KCK
Category=KJU
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eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
forthcoming
Product details
- ISBN 9780198959052
- Dimensions: 156 x 234mm
- Publication Date: 15 Oct 2026
- Publisher: Oxford University Press
- Publication City/Country: GB
- Product Form: Hardback
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The Dynamics of Social Norms presents a general framework for studying the dynamics of social norms: how they arise, why they persist, and what causes them to change. The aim is to show how social norms can be incorporated into economic analysis without giving up the idea that individuals act purposively and, for the most part, rationally. Over time their interactions produce complex dynamics in which norms emerge, persist for a time, and eventually dissipate or are displaced. The framework is applied to a wide variety of concrete examples, both contemporary and historical. These include changing dress codes, patterns of conspicuous consumption, compensation practices, tipping in restaurants, gender norms, female circumcision, voting rights, and many others. Young illustrates the diversity of norms that shape people's decisions, introduces a framework for analyzing their dynamics, and suggests what types of interventions would be most effective for eliminating harmful norms.
H. Peyton Young is a Senior Research Fellow at Nuffield College Oxford. Previously he was James Meade Professor of Economics at Oxford, and Centennial Professor at the London School of Economics. He has published widely in economics, game theory, political science, finance, and mathematics and is an authority on evolutionary game theory and its application to the evolution of social norms and institutions. A Fellow of the British Academy, the American Academy of Arts and Sciences, the Econometric Society, and the Society for the Advancement of Economic Theory, Peyton Young is also former President of the Game Theory Society.
