A01=David Travis
Author_David Travis
Ba Si
Category=UTF
Ceo
Cognitive Walkthrough
competitor
conversion
Conversion Rate
digital product usability
E-commerce Development
Ecommerce Sites
engineering
eq_bestseller
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Follow
High Level Objective
human computer interaction
Important Functionality
indicators
interaction design methods
interface evaluation
key
Lifecycle
online customer experience research
PDA
Pe Ci
performance
Personas
rate
Screen Objects
site
Site Mandate
sites
Te Ch
Technology Adoption Lifecycle
Usability Engineering Lifecycle
Usability Inspection Methods
Usability Test
Usability Testing
usability testing for ecommerce platforms
user-centred design
WAP
web
Wo
Word Of Mouth
Young Man
Product details
- ISBN 9781138440418
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 29 Jun 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.
This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.
