e-Economy

Regular price €38.99
A01=Leslie Budd
A01=Lisa Harris
ATM Machine
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Author_Lisa Harris
bubble
Business Process
call
Call Centre
Call Centre Workers
Case Study
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centre
context
critical analysis of digital economy
digital business models
Digital Preservation
dotcom
Dotcom Bubble
e-business
e-Business Context
e-Business Operations
e-Business Processes
enterprise innovation
entrepreneurial
Entrepreneurial Order
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Faceto Face
Food Deserts
global
Global Information Networks
ICT Investment
knowledge management systems
National Libraries
networked organisations
online consumer behaviour
operations
order
PDA
Persona
public sector digitalisation
Research Libraries
UK Call Centre
UK High Education
UK High Education Sector
UK Insurance Industry
UK Research
UK Research Library

Product details

  • ISBN 9780415339551
  • Weight: 430g
  • Dimensions: 156 x 234mm
  • Publication Date: 04 Nov 2004
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.

Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy.

Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series. Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.