A01=Simon Collin
Author_Simon Collin
balloons
best
book
brand
Category=KJE
Category=KJS
Category=UDB
collin
company
comprehensive
effective
endless
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_nobargain
eq_non-fiction
focus
information
internet
investigate new
latest
launch
markets
new
next
opportunities
place
product
provides
range
simon
tools
ways
whole range
Product details
- ISBN 9780471498971
- Weight: 255g
- Dimensions: 136 x 222mm
- Publication Date: 16 Oct 2000
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.
E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net
E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net
SIMON COLLIN is a freelance columnist and an expert on all aspects of E-business. He is author of the Wiley Business-to-Business Bible and E-commerce books.
