Earn It
Regular price
€21.99
A01=Steve Pratt
Age Group_Uncategorized
Age Group_Uncategorized
audience engagement
Author_Steve Pratt
automatic-update
brand positioning
brand storytelling
brand strategy
building a brand
captivate an audience
Category1=Non-Fiction
Category=KJS
Category=KNT
COP=Canada
customer relations
Delivery_Pre-order
differentiation in marketing strategy
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
how to earn attention
Language_English
marketing strategy book
marketing that stands out
PA=Not yet available
Price_€10 to €20
PS=Forthcoming
softlaunch
strategic content marketing
unconventional marketing
Product details
- ISBN 9781774584767
- Weight: 369g
- Dimensions: 144 x 219mm
- Publication Date: 18 Nov 2024
- Publisher: Page Two Books, Inc.
- Publication City/Country: CA
- Product Form: Paperback
- Language: English
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In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques - paying for ad space and trying to pop up on the “right” platforms - aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for.
In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you’re ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting.
The strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.
STEVE PRATT is the founder of The Creativity Business, which offers consulting, workshops, and keynotes to help companies develop differentiated content, marketing, and messaging that earns attention.
